ASSOCIATE CREATIVE DIRECTOR  
ONETEN CREATIVE | DENVER, CO | 2022-2024

Led a fast-paced internal agency in the execution of end-to-end creative projects to support acquisition and retention across DISH Network, DISH Media, DISH Outdoors, Sling TV, Boost Infinite, and EchoStar.

• Provided creative direction across complex projects, successfully managing deadlines, and proactively solving problems 

• Managed the copy team including day-to-day execution and long-term professional development

• Collaborated across departments including C-suite executives, design, motion, UI/UX, etc.

• Increased Boost Infinite website conversion rates by 50% through website and video content

• Led creation of a DISH football digital marketing campaign that generated 764K site visits and a 10% WoW increase in programmatic conversions

CREATIVE DIRECTOR, COPYWRITER
PEARL CREATIVE | FORT MYERS, FL | 2017-2022

Led creative strategy and execution for brands in boating, marine, hospitality, conservation, and nonprofit, including Bayliner Boats, Heyday Wake Boats, VETUS, and Pink Shell Beach Resort.

• Translated marketing objectives into creative briefs, strategies, and concepts

  Oversaw in-house video & photo shoots, pre- and post-production

  Developed collaborative relationships with clients and C-suite stakeholders

CREATIVE DIRECTOR, COPYWRITER
MOROCH | DENVER, CO | 2014-2016

Managed creative team while executing concepts and campaigns for Ugly Stik, Stren, Berkley Fishing, Fiora, and Apothecary Brands.

• Led the production and launch of Ugly Stik’s branded YouTube series, which earned over 1 million organic views

SENIOR COPYWRITER  
INTEGER | DENVER, CO | 2012-2014

Created Gillette Global and Gillette NA retail marketing, product naming, in-store displays, and sales kits.

SENIOR COPYWRITER  
MOROCH | DALLAS, TX | 2008-2012

Wrote award-winning creative for Pure Fishing, Travel Channel, McDonald’s, Fiora, and Visionworks.

• Branded and launched Fiora, a household paper goods brand that rapidly became the fastest-growing in its category

COPYWRITER
IMC2 | DALLAS, TX | 2007-2008

​Created digital content, podcasts, and educational programs for Tampax and Always.

JUNIOR COPYWRITER
JAVELIN | DALLAS, TX | 2005-2007

​Concepted and wrote digital and direct marketing for AT&T, Bank of America, and Levitra (pharma).