SANIBEL-CAPTIVA

CONSERVATION FOUNDATION​

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People don't know what they don't know. SCCF needed an attention-grabbing idea to educate and inspire beachgoers to change their behavior to protect coastal wildlife.

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We created an iconic visual that resonated with residents and tourists, delivering tips for making sure their beach trip doesn't harm vulnerable species.

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The campaign launched to rave reviews from community stakeholders and the public, who are eager to help SCCF further its mission to protect and care for coastal wildlife.